Naive Blue Lab Ko Te Mokowhiti Whakaahua by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
ParahiRoto Whare· 2022
Naive Blue Lab Ko Te Mokowhiti Whakaahua
by SIG Design
Client: Naive Blue
A' Design Award Parahi Winner in Roto Whare Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab Ko Te Mokowhiti Whakaahua
Ko Naive Blue Lab te waahi wheako ariā hou i whakarewahia e Naive Blue, he waitohu e whakarato ratonga hopu whakaahua. Ko nga waahi he rereke nga mahi ka tohua ma te tae, kia whai mana motuhake me te ngawari o ia waahi, me te whakaatu i te ahua ma me te ngaio o te taiwhanga. He maha nga korero Ka whakamahia nga tautuhinga me nga taonga whakapaipai, kia pai ake te kounga o te waahi. Na roto i te whakatakotoranga ahua-motu me te nekehanga porohita, i honoa ki te whakaaturanga tuwhera me te kore utu, ka kawea mai he wheako mokowhiti ngawari ki nga kaihoko.
The Recognition
About the A' Design Award Parahi
Ko Naive Blue Lab Ko Te Mokowhiti Whakaahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Naive Blue Lab Ko Te Mokowhiti Whakaahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Naive Blue Lab Ko Te Mokowhiti Whakaahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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