Fantasy Factory Toa Hokohoko by SIG Design

Fantasy Factory Toa Hokohoko by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

KouraRoto Whare· 2022

Fantasy Factory Toa Hokohoko

by SIG Design

Client: Nayuki

A' Design Award Koura Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Toa Hokohoko

Ko te wheketere wawata me te tunu kai i runga i te papaanga hei hokonga matua, ka whakakotahi i te ti, te hokohoko, nga koha IP, me nga waahanga pae hei hanga toa wheketere mahi maha. Ko te kaupapa hoahoa FTY i tangohia mai i Factory. Ko te F te tohu Fair. Mo te rerenga nui o nga tangata me nga waahanga hua taonga, i whakamaherehia te waahi ki te huarahi o te maakete. Ko T te tohu Time. Ka tangohia te tae o te toa mai i nga huringa tae o te rangi, e tohu ana i nga huringa o te waa o te ra. E tohu ana a Y ki a koe (nga kaihoko). Ko te rereke Ko koe i roto i te whakaata ka toro atu ki te taputapu tauwhitiwhiti-maha.

The Recognition

About the A' Design Award Koura

Ko Fantasy Factory Toa Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Fantasy Factory Toa Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Fantasy Factory Toa Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019