Blue Frog Ko Te Pae Me Te Wharekai by SIG Design

Blue Frog Ko Te Pae Me Te Wharekai by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

RinoRoto Whare· 2022

Blue Frog Ko Te Pae Me Te Wharekai

by SIG Design

Client: Blue Frog

A' Design Award Rino Winner in Roto Whare Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Ko Te Pae Me Te Wharekai

Ko Blue Frog he kai tunutunu me te cocktails. Ko te hoahoa e hiahiatia ana hei whakaatu i nga ahuatanga ahurea o Amerika. Ki te hanga i tetahi waahi tuwhera me te waatea ki te whakatau i nga ahuatanga hapori rereke, katahi ka taea e nga kaihoko te wheako kai pai. Ko te ahurei 100 matā tikanga kawe i te hihiko me te wero ki nga kaihoko. Na reira, ko te pae te pokapū tirohanga ki te tuku i te hihiko ki te waahi katoa. He maha nga momo rauemi, nga momo paparanga-maha me nga whakapaipai toi ka whakamahia hei hanga i tetahi waahi kounga teitei.

The Recognition

About the A' Design Award Rino

Ko Blue Frog Ko Te Pae Me Te Wharekai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Blue Frog Ko Te Pae Me Te Wharekai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Blue Frog Ko Te Pae Me Te Wharekai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing