Secret Exhibition Whare Whakaatu Hokohoko by Yuan Jiang and Chen Song

Secret Exhibition Whare Whakaatu Hokohoko by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

RinoRoto Whare· 2022

Secret Exhibition Whare Whakaatu Hokohoko

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award Rino Winner in Roto Whare Category

33,644

Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Whare Whakaatu Hokohoko

He Whakaaturanga Huna he whare whakaatu hokohoko i hangaia mō te Whare Taonga o Aotearoa o Haina. Ko te wāhi 460 mita tapawhā e whakakotahi ana i te toi matihiko me ngā ahuatanga ahurea tuku iho o Haina. Ko ngā wāhi noho rite ki ngā motu me ō rātou āhua rere e whakaatu ana i ngā hua ahurea me te auahatanga, nā reira ka hīkoi ngā manuhiri i waenga i ngā taonga pēnei i te whakaaturanga, kaua i te toa. He mata pāpāho i whakaritea motuhake e hono ana i te mata ā-tinana me te atanga mariko, ā, ko tētahi hōtaka whakarahi mariko e tāpiri ana i tētahi papa matihiko ōrite. E whitu ngā taonga whiriwhiri i whakaohooho i tētahi awa neke o ngā tohu Hainamana e whakaatuhia ana i runga i tētahi mata whakaata.

The Recognition

About the A' Design Award Rino

Ko Secret Exhibition Whare Whakaatu Hokohoko te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Secret Exhibition Whare Whakaatu Hokohoko he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Secret Exhibition Whare Whakaatu Hokohoko mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai