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Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka by Cheng Yu Hsieh

Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Roto Whare me te Whakaaturanga Competition Category.


KouraRoto Whare· 2022

Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka

by Cheng Yu Hsieh

Client: CHS Interior Design

A' Design Award Koura Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka

He whare pukapuka a Taicang Readzone kei roto i tētahi whare hokohoko nui i Taicang, Haina. E 368 mita pūrua te rahi o te whare pukapuka, ā, kua whakaritea hei āhua whare tapere porowhita. Ko ngā pakitara pukapuka teitei me ngā tatau anga huri noa ka whakamahara ki ngā tirohanga tiriti tāone kikī, ā, ka pōwhiri i ngā kaipānui ki te tūhura. Ka hono ngā rārangi nekehanga porowhita ki ngā ara hihi kia hanga ai ngā rōpū pukapuka motuhake me ngā wāhi noho rerekē. Mā te tuanui rino kore waikura e whakaiti te āhua taumaha o te hanganga nui. Ka tautoko ngā pae pukapuka, ngā tēpu me ngā nohoanga ngāwari te pānui takitahi, te pānui a te matua me te tamaiti, me ngā hui.

The Recognition

About the A' Design Award Koura

Ko Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Taicang Readzone Te Hoahoa o Roto o te Whare Pukapuka i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging
This is a 368-square-meters bookstore.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members
Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao

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