Hypnoss Rama Tūranga Hypnos by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Rama me ngā Taputapu Mārama Competition Category.
ParahiRama· 2022
Hypnoss Rama Tūranga Hypnos
Client: Modam section
A' Design Award Parahi Winner in Rama Category
Verified Award Winner
Verify Award Status for #134162The Design
About Hypnoss Rama Tūranga Hypnos
"Ko te tangata e eke ana i te Vespa, ka kai āporo" (Chi Vespa mangia le mele)—he kīanga Vespa nō ngā tau 1970 e tohu ana i te hua tapu—e whakanui ana i te hiahia mōhio me te whakakē. I puta mai te Rama Tūranga Hypnoss i ngā wāhanga Vespa Itāria kua whakahokia mai, e whakarerekē ana i te nekehanga hei mārama. E pupuri ana i te wīra ūrere taketake me te mītatanga awhata, e kawe ana i ngā kirōmita i haerea. I ārahi i te ara ki te kāinga i mua, ināianei ko tēnei motopaika e whakamārama ana i taua kāinga—e whakaora anō ana i te nekehanga mā te whakamāramatanga.
The Recognition
About the A' Design Award Parahi
Ko Hypnoss Rama Tūranga Hypnos te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hypnoss Rama Tūranga Hypnos he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hypnoss Rama Tūranga Hypnos i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed. - Dimensions & Packaging
- 700 mm x 300 mm x 1150 mm
- Tags
- lighting, ready-made, vespa, shade-lamp, floor-lamp
- Production Technology
- Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture. - Design Challenge
- As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
- Research
- The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
- Inspiration
- "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate - Project Duration
- The project started in the first quarter of 2019
- Operation Flow
- Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part - Image Credits
- ELECT studio
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