Vessi Animation Whakaahua Kōrikoriko Hua by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.
HiriwaKiriata· 2022
Vessi Animation Whakaahua Kōrikoriko Hua
Client: Morgan Studio
A' Design Award Hiriwa Winner in Kiriata Category
- 52,376
- Verified Award Winner
- Verify Award Status for #136048
The Design
About Vessi Animation Whakaahua Kōrikoriko Hua
Ko te Vessi Animation he whakaahua kōrikoriko whakatairanga i hangaia mō tētahi hū poka. Ka whakaatuhia e te whakaahua kōrikoriko te hua mā ngā āhuatanga ā-kite māori e hono nei i te kākahu waewae ki te momo noho a te kiritaki. Ka hono te wai ki ngā āhuatanga o te hū poka, engari ko ngā kapua e tohu ana i te māmā. I whakatauirahia te hū poka mā ngā tikanga mata mārō i roto i te 3ds Max, e whakamahi ana i ngā whakaahua hei tohutoro, ā, i whakamahia ngā kiri hiako. I mahia te tuku mā te Redshift me ngā whakatauira mā te Houdini. I whakamahia te whakaahua kōrikoriko i runga i te paetukutuku hua me te pāpāho pāpori, kāore he kupu whakamārama.
The Recognition
About the A' Design Award Hiriwa
Ko Vessi Animation Whakaahua Kōrikoriko Hua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Vessi Animation Whakaahua Kōrikoriko Hua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Vessi Animation Whakaahua Kōrikoriko Hua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
