Qyf Hoahoa ā-Roto Toa Whairawa by Sun Concepts Office

Qyf Hoahoa ā-Roto Toa Whairawa by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2022

Qyf Hoahoa ā-Roto Toa Whairawa

by Sun Concepts Office

Client: Sun Concepts

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Qyf Hoahoa ā-Roto Toa Whairawa

Ko Qyf te hoahoa ā-roto o tētahi toa whairawa maha-waitohu i Wuhan, Haina, ka 270 mita pūrua te horahanga hangahanga katoa. He whānui te tini o ngā hua e tukuna ana e te toa, nō reira ka takea mai te whakaaturanga i runga i ngā mata whānui, kaua i te maha o ngā papa. Ka pupuri tēnei rongoā māmā i te mokowā kia oti tonu. Ka whakaata ngā whakaata i te taha ā-roto, ā, ka hōhonu ake te āhua o te mokowā. Ka hangaia e te whakarewa, te kōhatu me te karaihe ngā āhua āhuahanga māmā. Ka huri ngā mata karaihe nunui i te toa hei whakaaturanga mō ngā tāngata hīkoi. He ara porowhita e ārahi ana i ngā manuhiri kia hipa i ia mea e whakaaturia ana.

The Recognition

About the A' Design Award Hiriwa

Ko Qyf Hoahoa ā-Roto Toa Whairawa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Qyf Hoahoa ā-Roto Toa Whairawa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Qyf Hoahoa ā-Roto Toa Whairawa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie