Wu Sian Ko Te Whare Tea Arumoni nā Gong Cha California and Vinci Solution

Ko te hoahoa Wu Sian Ko Te Whare Tea Arumoni nā Gong Cha California and Vinci Solution he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

RinoRoto Whare· 2022

Wu Sian Ko Te Whare Tea Arumoni

nā Gong Cha California and Vinci Solution

Kiritaki: Gong cha CA Franchise

Kaitoa o te A' Design Award Rino i te Wāhanga Roto Whare

14,717

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #137016

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wu Sian Ko Te Whare Tea Arumoni

Ko te kaupapa hoahoa a Gong cha, e tika ana te whakaingoatia, ko Wu Sian, he whakamaoritanga ki te kore mutunga ki te reo Hainamana, ka kitea ma tana wawata mo te whakawhanui ki te ao. Ko nga whakaaro tuatahi o te hoahoa whare tii e whakaatu ana i te waahi pai me te waahi hou mo nga tangata katoa mai i nga waahi katoa ki te reka me te ngahau. Ko te whakamahi i te rakau maori, te kohatu mapere, nga tangi whakarewa, me nga tae parani puta noa i roto o te whare tii e whakaatu ana i nga uara matua o te kamupene: Tea, Hoa, Toi, Taste, me te Waa. Ko nga taonga pararopi i whakamahia hei hanga i te mahana me te whakatenatena i te ngahau o ta ratou tii me te taiao a tawhio noa.

Te Whakamihi

Mō te A' Design Award Rino

Ko Wu Sian Ko Te Whare Tea Arumoni te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Wu Sian Ko Te Whare Tea Arumoni he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Wu Sian Ko Te Whare Tea Arumoni mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Inenga & Pēketanga: The project covers a total of 1,197 square footage.
Tūtohu: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Hangarau Whakanao: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Wero Hoahoa: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Rangahau: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Whakaaweawe: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Roanga o te Kaupapa: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Rerenga Mahi: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Ngā Mema o te Rōpū: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Whakamana Whakaahua: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global