Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga by Ziyue Hu

Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.

RinoKiriata· 2022

Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award Rino Winner in Kiriata Category

15,544

Verified Award Winner

Verify Award Status for #137404

View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga

Ko te Aroha Kore Whakahaere he kaupapa whakatairanga mō tētahi whakaaturanga tūmatanui e whakahē ana i te tūkino ā-whānau. Kei roto i te kaupapa he paetukutuku, he pānui me tētahi ataata whakahihiko. Ka whakaatuhia e te whakaaturanga ngā pānga kino o te tūkino ā-whānau ki runga i ngā tamariki mā roto i ngā takahanga pono me ngā mahi toi. Ka whakaatuhia ki ngā manuhiri me pēhea taua momo whakahaere e taea ai te tūkino i te hauora ā-tinana me te hauora hinengaro o ngā tamariki. I kōwhiritia ngā tae hōhonu me tētahi momo peita i whakawhanaketia ā-mātai kia hāngai pū ai te karere, kia kukume hoki. Ko te whāinga kia āwhina i ngā mātua ki te mōhio ki ngā tikanga whakaako tamariki e whakatupu kino ana.

The Recognition

About the A' Design Award Rino

Ko Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Uncontrolled Love Kaupapa Whakatairanga Whakaaturanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo