WineStax Whata Wāina Whakapūpū by BrandBase

WineStax Whata Wāina Whakapūpū by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Taputapu Tunu, Rīhi, Inu me te Kuku Competition Category.

HiriwaTaputapu Kīhini· 2022

WineStax Whata Wāina Whakapūpū

by BrandBase

Client: BrandBase B.V.

A' Design Award Hiriwa Winner in Taputapu Kīhini Category

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Verified Award Winner

Verify Award Status for #137924

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WineStax Whata Wāina Whakapūpū

He whata wāina whakapūpū a WineStax i hangaia mō te whakamahi ki te kāinga. He motuhake ia wāhanga, ā, ka mau ki te toru pounamu. Ka honoa ngā wāhanga ki ngā kiripa whakarewa, nō reira ka noho kore-kitea ngā hononga, ā, ka taea te whakawhānui te pūnaha ki te tekau wāhanga. Kotahi te wāhanga e rua ngā huānga toru-tapaono me tētahi pou hono me ōna pito whiri, ka mīwhia ā-ringa. Nā ngā āhua tapaono ka māmā, ka mātātini te āhua o te whata. Nā te pūnaha whakawhānui ka taea te whakarite i te whata wāina ki ngā rūma rerekē me ngā rahi kohinga rerekē.

The Recognition

About the A' Design Award Hiriwa

Ko WineStax Whata Wāina Whakapūpū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko WineStax Whata Wāina Whakapūpū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko WineStax Whata Wāina Whakapūpū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions & Packaging: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Tags: Winestax, stackable, wine rack, home decor, kitchen accessory,
Production Technology: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Design Challenge: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Research: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiration: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Project Duration: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operation Flow: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Team Members: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven