Kaif Burger Te Hoahoa Roto o te Wharekai by Valeriy Lizunov

Kaif Burger Te Hoahoa Roto o te Wharekai by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2022

Kaif Burger Te Hoahoa Roto o te Wharekai

by Valeriy Lizunov

Client: Morgenstern

A' Design Award Parahi Winner in Roto Whare Category

14,510

Verified Award Winner

Verify Award Status for #138284

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kaif Burger Te Hoahoa Roto o te Wharekai

He wharekai pāka a Kaif Burger kei te papa o raro o tētahi whare hītori i te pokapū o Moscow. Ko te rohe kai e 60 mita tapawhā te nui, ā, ko te teitei o te tuanui e 4 mita. Ko ngā mata matihiko nunui, e 20 mita tapawhā te nui katoa, e whakaatu ana i te rārangi kai me ngā ataata puoro. Ko tētahi kaunihera whakarino kua whakaahuahia, kua herea ki ngā whitiki tāura, te mea toi matua. Kua tāia tētahi pire miriona tāra ki runga i te pakitara mā te pūkaha tā 3D, ā, ko tētahi whakaturanga poro pahikara kāreoreo o te mira whakarewa kāhui e tautoko ana i te kaupapa toi. Kua whakapaparahia te papa ki ngā tāera terrazzo mā me te hina.

The Recognition

About the A' Design Award Parahi

Ko Kaif Burger Te Hoahoa Roto o te Wharekai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kaif Burger Te Hoahoa Roto o te Wharekai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kaif Burger Te Hoahoa Roto o te Wharekai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
Dimensions & Packaging: Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
Tags: Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
Production Technology: The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
Design Challenge: The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
Research: The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
Inspiration: The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
Project Duration: The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media.
Operation Flow: Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
Patents: Archpoint and Morgenstern
Team Members: Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
Image Credits: #1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov