Audemars Piguet Te Hoahoa o Roto o te Whare Taonga by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
KouraRoto Whare· 2022
Audemars Piguet Te Hoahoa o Roto o te Whare Taonga
Client: Audemars Piguets
A' Design Award Koura Winner in Roto Whare Category
- 31,524
- Verified Award Winner
- Verify Award Status for #138641
The Design
About Audemars Piguet Te Hoahoa o Roto o te Whare Taonga
He hoahoa o roto o tētahi whare taonga a Musee Atelier Audemars Piguet, i hangaia mō tētahi kaihanga wati o Huiterangi. E 1,100 mita pūrua te whānui o te whakaaturanga, ā, kei Le Brassus, Huiterangi, te kāinga i whakatūria ai te kamupene. Ka whai ngā manuhiri i tētahi ara tōrino rere me tētahi kōrero i āta whakaritea, ā, kei ia wāhanga tōna ake reo hoahoa. Ka hoatu ngā whakairo, ngā mīhini aunoa me ngā whakaturanga korikori i te manawataki ki te whakaaturanga, e hono ā-kanohi ana ki te taiao e karapoti ana. Ka rerekē ngā whakaahua atarangi me ngā atarangi i ia wā o te rā me ia kaupeka o te tau.
The Recognition
About the A' Design Award Koura
Ko Audemars Piguet Te Hoahoa o Roto o te Whare Taonga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Audemars Piguet Te Hoahoa o Roto o te Whare Taonga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Audemars Piguet Te Hoahoa o Roto o te Whare Taonga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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