Drive2Extremes Multivision Mahi Toi Whakaahua by Florian W. Mueller

Drive2Extremes Multivision Mahi Toi Whakaahua by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

HiriwaWhakaahua· 2022

Drive2Extremes Multivision Mahi Toi Whakaahua

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award Hiriwa Winner in Whakaahua Category

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Colors

The Design

About Drive2Extremes Multivision Mahi Toi Whakaahua

Ko Drive2Extremes Multivision he raupapa mahi toi whakaahua e whakakotahi ana i ngā whenua tōpito e rua ki roto i ngā whakaahua takitahi. I tuatahi whakaahuatia te Porsche Taycan Cross Turismo i runga i tētahi repo tio i Lapland, ki te raki o te Porowhita Ārctic. E rua wiki i muri mai, ka whakanohoia te motokā ki te tūnga ōrite e pā ana ki te kāmera, ā, i te tūnga rite o te rā, ki te koraha Arāpi i ngā Kohinga o ngā Emirate Arāpi. Kātahi ka whakakotahitia ngā tirohanga e rua mā ngā tikanga whakaatanga maha. Ko te whāinga he kawe mai i te taiao pōra me te taiao koraha ki roto i te whakaahua kotahi. I hangaia ngā mahi toi ki ētahi rahi maha.

The Recognition

About the A' Design Award Hiriwa

Ko Drive2Extremes Multivision Mahi Toi Whakaahua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Drive2Extremes Multivision Mahi Toi Whakaahua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Drive2Extremes Multivision Mahi Toi Whakaahua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori