Multivision Porsche Shanghai Primary Function: Toi Whakaahua by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Toi Whakaahua by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

HiriwaWhakaahua· 2022

Multivision Porsche Shanghai Primary Function: Toi Whakaahua

by Florian W. Mueller

Client: Porsche China

A' Design Award Hiriwa Winner in Whakaahua Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Toi Whakaahua

Book Text: Ko Multivision Porsche Shanghai he raupapa toi whakaahua i hangaia mō Porsche China. Ka whakakotahi ia whakaahua i ngā whakaahua e toru ki roto i te anga kotahi mā te whakaatu maha. E whakaatu ana te raupapa i ngā kanohi rerekē o Shanghai, mai i ngā takiwā tuku iho o Haina me te hoahoanga o te Former French Concession ki ngā whare karaihe me te maitai hou. Ka puta he waka rēhi ki ia whakaahua, ā, ka noho tautuhi tonu ahakoa ngā taiao paparua. I hangaia ngā whakaahua mā te whakaahua matihiko, ā, ka whakaputaina hei tā toi-ātaahua kua whakanohoia ki runga i ngā papa hangahanga konumohe i ngā putanga iti.

The Recognition

About the A' Design Award Hiriwa

Ko Multivision Porsche Shanghai Primary Function: Toi Whakaahua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Multivision Porsche Shanghai Primary Function: Toi Whakaahua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Multivision Porsche Shanghai Primary Function: Toi Whakaahua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy