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Lavazza Classy Plus Te Miihini Kawhe by Florian Seidl
Lavazza Classy Plus Te Miihini Kawhe by Florian Seidl
Lavazza Classy Plus Te Miihini Kawhe by Florian Seidl
Lavazza Classy Plus Te Miihini Kawhe by Florian Seidl
Lavazza Classy Plus Te Miihini Kawhe by Florian Seidl

Pāratinamu Taputapu Kāinga · 2022

Lavazza Classy Plus Te Miihini Kawhe

by Florian Seidl

  • A' Design Award Pāratinamu 2022 in Taputapu Kāinga
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 2,367,052
  • Verification code 3AB19BDC7D · Verify this award
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About Lavazza Classy Plus Te Miihini Kawhe

Ko te Classy Plus he kawhe i roto i te kotahi me te kawhe kawhe i hangaia mo te maakete o Amerika Te Tai Tokerau, e tuku ana i te tino wheako o te ahurea kawhe Itari mai i te espresso ki te cappuccino, te latte ranei. I tua atu, he whiriwhiringa kawhe tātari ano te miihini me te mahi pupuhi rua hei whakatutuki i nga manakohanga motuhake o tenei maakete. He pai te Classy Plus mo nga tari iti me nga ruma huihuinga. Ko tana hoahoa iti kei te hanga i runga i te reo hangai a Lavazza i tenei wahanga. Ko te ahuatanga o te anga rereke o waho kei te kapi i te tinana matua me nga tohu tohu Lavazza ki nga taha.

About the A' Design Award Pāratinamu

Ko Lavazza Classy Plus Te Miihini Kawhe te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Lavazza Classy Plus Te Miihini Kawhe i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Lavazza Classy Plus Te Miihini Kawhe tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

Press Kit

Unique Properties
Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging
Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge
The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration
The project was designed in Turin, Italy.
Operation Flow
Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents
Design patent/registered design, Patented Milk frothing System
Image Credits
Lavazza

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