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Deji Cultural Complex Whare Taonga by Masato Kure and Masashi Ota

Deji Cultural Complex Whare Taonga by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 A' Design Award Pāratinamu in Hoahoa Roto Whare me te Whakaaturanga Competition Category.


PāratinamuRoto Whare· 2023

Deji Cultural Complex Whare Taonga

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

A' Design Award Pāratinamu Winner in Roto Whare Category

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The Design

About Deji Cultural Complex Whare Taonga

Ko Te Ahumahi Ahurea o Deji e whakarato ana i te whakakotahitanga o ngā toi ahurea me ngā wāhi tauhokohoko. Kei runga i tōna papa runga 7300 mita pūrua, e ono ngā wāhi whānui, tae atu ki te whare toi, te whare taonga, te toa pukapuka, ngā toa, me te kāwhe. Ko te noho tahi o ēnei wāhi e āhei ai ngā kaihoko ki te haere ki tētahi kāore rātou i te haere atu kē. Ko te mea hira o te auahatanga hoahoa o The Triangle. JP's, i tangohia katoatia e rātou ngā pakitara i waenga i ngā wāhi. Mā te whakakoretanga o ngā tārai, i whakawātea te wāhi mai i ngā rohe i waenga o roto me waho, ka tukuna ki ngā kaihoko tētahi "tirohanga tōmua" i mua i te tomo ki te wāhi.

The Recognition

About the A' Design Award Pāratinamu

Ko Deji Cultural Complex Whare Taonga te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Deji Cultural Complex Whare Taonga i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Deji Cultural Complex Whare Taonga tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging
DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags
museum, art, interior design, commercial interior, contemporary art
Production Technology
The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge
The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research
By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration
The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration
The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow
We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members
Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits
Inter_mountain

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