Prt Ko Te Whakaahua Hoahoanga by Simone Hutsch

Prt Ko Te Whakaahua Hoahoanga by Simone Hutsch is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

ParahiWhakaahua· 2022

Prt Ko Te Whakaahua Hoahoanga

by Simone Hutsch

Client: Heysupersimi

A' Design Award Parahi Winner in Whakaahua Category

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Verified Award Winner

Verify Award Status for #139530

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prt Ko Te Whakaahua Hoahoanga

Ko tenei raupapa e whakaatu ana i nga whare tawhito me te ahurei o Porto, Potukara. Koia tetahi o nga pokapū Pakeha tawhito me tona tino rongonui mo te waina tauranga. Ko nga whare o mua ka whakamaoritia me te ao moemoea o te puehu me te ata, nga awaawa koura me nga kapua e tautoko ana i te tangi o te rangi. Ko nga whare tuku iho o Porto he tino pai ki te hanga i te ao moemoea kikorangi me nga kapua.

The Recognition

About the A' Design Award Parahi

Ko Prt Ko Te Whakaahua Hoahoanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Prt Ko Te Whakaahua Hoahoanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Prt Ko Te Whakaahua Hoahoanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series features the very traditional and unique buildings of Porto, Portugal. It is one of the oldest European centres and its most famous for port wine (named after the city).
The little houses are interpreted with a pastel dreamworld of dust and dawns. Golden gutters and clouds are supporting the surreal but peaceful vibes.
Dimensions & Packaging: JPGs that can be used for large prints (A1)
Tags: Architecture photography, minimal, building, pastel colours, porto, clear sky
Production Technology: Adobe Photoshop, Sony A7rii
Design Challenge: Even tho it seems all buildings are unique and existing once on a fist glance, it is not the case. Many of them use the same (ish) tiles or the same build style. The second challenge were the very narrow streets that made it difficult to stand away enough from the building to photograph it. Lastly removing people, signs or other distracting elements in the retouch was very time consuming.
Research: Porto is one of the oldest European centres, located along the Douro River estuary in northern Portugal and its most famous for port wine (named after the city). The magnificent bridges, the medieval quarter of Ribeira with its narrow, cobbled streets, shops and cafes and characterised buildings with ornate baroque interior and rich, gilded carvings make the city very unique.
Inspiration: The 'accidentally Wes Anderson' vibe is all over the city and instantly inspiring. Porto's traditional buildings are perfect to create a surreal, pastel dreamworld with clouds.
Project Duration: The photos were taken during a long weekend end January 2022 and finished editing in the beginning of March 2022. So far they are living only in digital spaces on several creative platforms.
Operation Flow: The images could be used for an exhibition in a gallery.