Bank of England Whakaahua by Matteo Ruisi

Bank of England Whakaahua by Matteo Ruisi is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

ParahiWhakaahua· 2022

Bank of England Whakaahua

by Matteo Ruisi

Client: Bank of England

A' Design Award Parahi Winner in Whakaahua Category

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Colors

The Design

About Bank of England Whakaahua

Ko tētahi o ngā mahi a Te Pūtea Matua o Ingarangi ko te tā i ngā pūtea pepa. He rerekē ngā āhuatanga o ngā pire Pauna Ingarangi e ahurei ana. Kua whakaurua te whakaahua o ngā pire hei wāhanga o tētahi kaupapa tuakiri ataata whānui ake, heoi anō, ka taea te tārite anō i ngā pūtea pepa mā te whai i ngā ture tōtika. Ko ngā whakaahua, i tangohia ki te karu tata-tino, e whakaatu ana i ngā āhuatanga haumaru, ngā āhua, me te ātaahua o tō rātou hoahoa. Kua whakarōpūngia ngā whakaahua ki roto i ngā wāhanga e toru: ngā rōpū pire, ngā taipitopito, me te tāwāhi.

The Recognition

About the A' Design Award Parahi

Ko Bank of England Whakaahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Bank of England Whakaahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Bank of England Whakaahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensions & Packaging: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tags: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Production Technology: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Design Challenge: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Research: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiration: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Project Duration: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Operation Flow: Images for branded photography can be used on digital and print applications.
Patents: Bank of England
Team Members: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Image Credits: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell