Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko by Zehua Zheng

Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2022

Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko

by Zehua Zheng

Client: Conlia Home

A' Design Award Parahi Winner in Roto Whare Category

9,027

Verified Award Winner

Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko

Kuputuhi Pukapuka: Ko Conlia Home Image Store he roto hokohoko i hangaia mo tetahi tohu taonga kainga i Jiangmen, Haina. Ka tō te hoahoa i te hoahoa whare tuku iho o Haina me te noho whanau o te rawhiti. Ko nga rakau me te maitai kore-waikura e tohu ana ki nga toronga me nga whakapaipai matapihi. Ko nga papa polipropylene, te whatu rauwiri me nga kakahu ngawari e taapiri ana i te tuemi taiao. He hoahoa haurua-tuwhera, he rite ano hoki nga taha e hono ana i te taha roto ki te taha waho. Ko nga waahi mahi kua hono, ehara i te mea kua wehea rawatia, na reira ka puta he waahi papatipu maha. Ko nga waahanga ahua kaupapa e whakaatu ana i nga momo whakatakotoranga ruma rereke, hei tautoko i tetahi wheako hokohoko humarie.

The Recognition

About the A' Design Award Parahi

Ko Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Conlia Home Image Store Te Mahi Matua: Hoahoa Roto Hokohoko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN