Hair For Hope Cancer Care Initiative Whakatairanga by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Pāpori Competition Category.
ParahiPāpori· 2023
Hair For Hope Cancer Care Initiative Whakatairanga
Client: Onedor Co. Ltd.
A' Design Award Parahi Winner in Pāpori Category
Verified Award Winner
Verify Award Status for #141480The Design
About Hair For Hope Cancer Care Initiative Whakatairanga
Ko Hair for Hope he kaupapa tuku makawe aroha i tīmata e te tūāpapa tūmanako mō te tiaki mate pukupuku mā ngā tāngata ora mai i te mate pukupuku. Ko tēnei kaupapa te tino whai pānga ki te whakamātau i ngā rangatahi mō te mahi pai whānui. Kua hoahoa te rōpū i te ratonga me te tuakiri hei whakapakari i tōna whakawhitiwhitinga kōrero me te wheako ki ngā kaiuru. Hei ngā rā kei te heke mai, ka noho tēnei kaupapa me te tuakiri hei tohu karangatanga ki te mahi mā ngā tāngata ora mate pukupuku kia tuku i ō rātou wheako, ā, mā te reanga hou kia mahi, kia hanga ngā tai pānga mō te painga o te hapori. Ka taea e koe te noho hei tūmanako mō tētahi atu.
The Recognition
About the A' Design Award Parahi
Ko Hair For Hope Cancer Care Initiative Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hair For Hope Cancer Care Initiative Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hair For Hope Cancer Care Initiative Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - Dimensions & Packaging
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - Tags
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- Production Technology
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- Design Challenge
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- Research
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - Inspiration
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - Project Duration
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- Operation Flow
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- Patents
- N/A
- Team Members
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - Image Credits
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
