The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke by Jiaxin Lv

The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke

by Jiaxin Lv

A' Design Award Parahi Winner in Takai Category

10,257

Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke

Ko Te Reo o te Kare-ā-roto me te Wā he hoahoatanga takotoranga keke e whakamahi ana i ngā puāwai hou hei tohu ātaahua mō te houtanga. Kei runga i te pukoro he pouaka puāwai whakaata e taea ana te tō mai, te whakatuwhera me te wehe atu hei whakamahinga anō. I te putanga mai me te memenga o ngā puāwai, ka taea e ngā kaiwhakamahi te whakatau mēnā he hou tonu te keke. Ko te anga o waho i hangaia mai i te kāri pakari hei hangahanga anō, ā, ko te pouaka puāwai i hangaia mai i te rauemi whakaata pirau hei whakaiti i te whakamahinga kirihou. Ko ngā ine o te pukoro he 15 ki te 15 ki te 15 henemita. Ka whakakapi ngā puāwai hou i ngā ripene, ā, ka tāpiritia he tikanga anō ina hōmai te keke hei koha.

The Recognition

About the A' Design Award Parahi

Ko The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Language of Emotion and Time Te Kaupapa Matua: Te Takotoranga Keke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.