Re Form Momo Mahi Matua: Huinga Whakapaipai by Chow Tai Fook Jewellery Creative Centre

Re Form Momo Mahi Matua: Huinga Whakapaipai by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Whakakai Competition Category.

ParahiWhakakai· 2023

Re Form Momo Mahi Matua: Huinga Whakapaipai

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Parahi Winner in Whakakai Category

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Verified Award Winner

Verify Award Status for #142217

View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Momo Mahi Matua: Huinga Whakapaipai

Kupu Pukapuka: Ko Re:Form he huinga whakapaipai i hangaia mai i ētahi pōro neke e toru me tētahi mekameka. Ko ngā pōro neke, i te nuinga o te wā, he wāhanga huna e whakamahia ana hei whakarite i te roa o ngā whakapaipai kakī me ngā whakapaipai ringaringa. Ko tā Re:Form, he huri i te pōro neke kia noho ko ia te wāhanga matua o te hoahoa. Ka taea e tēnā pōro, e tēnā pōro te whakanoho ki tētahi wāhi o te mekameka, nā reira ka āhei te kaimau ki te whakarite i tētahi whakapaipai kakī, whakapaipai ringaringa, tae atu ki ētahi atu whakaritenga anō. Ko tētahi mekameka 36 īnihi te roa, ka taea ai kia neke atu i te 120 huinga rerekē, ā, ko tētahi mekameka 18 īnihi te roa, ka taea ai kia 90 pea huinga rerekē. Ko tā tēnei huinga, he pōwhiri i te kaimau kia noho hei kaihanga tahi, me te tautoko anō i tētahi āhua ngāwari, mau tonu.

The Recognition

About the A' Design Award Parahi

Ko Re Form Momo Mahi Matua: Huinga Whakapaipai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Re Form Momo Mahi Matua: Huinga Whakapaipai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Re Form Momo Mahi Matua: Huinga Whakapaipai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release