Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa by Yanhui Zhang

Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa

Kuputuhi Pukapuka: Ko te Hakari Poti Tarengarenga he pouaka koha kai paramanawa i hangaia mō tētahi hakari tuku iho o Haina. E whakaatu ana te hoahoa i te āhuatanga nui o tētahi whakanuinga rangatira o mua, i tāraia i runga i te ahua o ngā whakairo rākau ā-iwi tuku iho. Kua hangaia te pouaka mā te mahi tā-pereti ahumahi, ā, kua hipokina ki te kākahu kiwikiwi rangi. Ko ngā rārangi kōura e whakaatu ana i ngā taipitopito o te pikitia, ā, kua tūnga tētahi papa whakarewa kōura ki runga i te pepa kōura i te pokapū. Ka tuwhera te pouaka ki ngā ahunga rua e rerekē ana. E ono ngā pouaka roroa e mauria ana i roto i ngā papa e rua, ā, ka taea te hono kia kotahi te tākuru, ka taea rānei te whakaatu takitahi.

The Recognition

About the A' Design Award Parahi

Ko Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dragon Boat Festival Kaupapa Matua: Pouaka Koha Kai Paramanawa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An