Dream Dance Ice Ribbon Te Kaupapa Matua: Te Takotoranga mō te Inu Waipiro by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2023
Dream Dance Ice Ribbon Te Kaupapa Matua: Te Takotoranga mō te Inu Waipiro
by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #142242The Design
About Dream Dance Ice Ribbon Te Kaupapa Matua: Te Takotoranga mō te Inu Waipiro
Ko te Kuputuhi Pukapuka: Ko te Dream Dance Ice Ribbon he huinga takotoranga mō tētahi waipiro baijiu no Haina. Ko te huinga he pouaka matapō e mau ana i ngā pounamu e whā ki roto i te keehi kotahi. Ko ia pounamu e pā ana ki tētahi o ngā hākinakina hōtoke e whā: te retihuka tere, te retihuka āhua, te curling me te hoki huka. Ko te potae karihi kua tuhia ki roto ki tētahi āhua toru-ahupū mō ia hākinakina. Ko te tinana pounamu e whakamārama ana, ā, ko te āhua tūāpapa i ahu mai i te Ice Ribbon o te National Speed Skating Oval, kua whakakotahingia ki tētahi tohu mutunga-kore. Ko te pouaka kua oti i te whakaparahi, te whakaputa āhua me te tā hukarere.
The Recognition
About the A' Design Award Parahi
Ko Dream Dance Ice Ribbon Te Kaupapa Matua: Te Takotoranga mō te Inu Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dream Dance Ice Ribbon Te Kaupapa Matua: Te Takotoranga mō te Inu Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dream Dance Ice Ribbon Te Kaupapa Matua: Te Takotoranga mō te Inu Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
- Dimensions & Packaging
- Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm - Tags
- Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon. - Design Challenge
- Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
- Research
- Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
- Inspiration
- With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
- Project Duration
- 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
- Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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