Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

RinoRoto Whare· 2023

Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

A' Design Award Rino Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #142308

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko

He hoahoa o roto mō tētahi toa hokohoko a Ecovacs, i hangaia mō ngā hua karetao mōhio, e 150 mita tapawhā te rahi. E whakaatu ana te toa i te kaupapa o tētahi huarahi oranga pai ake mā roto i ngā āhuatanga kāinga e honoa ai te hangarau me te noho o ia rā. Ko te puru whakawhitiwhiti te kaupapa matua o te wāhi, e hono ana ki te tae rākau mahana me ngā papa whakaatu hiriwa-kerekere e whai āhua whakarewa ana. Ko ngā hanga porowhita, i tangohia mai i te waitohu o te kaipakihi me ngā hua, ka whakamahia hei reo ātaahua. Ka ārahina ngā manuhiri e tētahi huarahi kua whakaritea puta noa i ngā wāhi whakaaturanga, hoko, wheako, me ngā āhuatanga kiriata. I tuwhera te toa ki Haina i te tau 2022.

The Recognition

About the A' Design Award Rino

Ko Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ecovacs Te Hoahoa o Roto mō te Toa Hokohoko mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging: 150㎡
Tags: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration: The project began in January 2022 and was launched in China in June 2022.
Operation Flow: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang