Peke ki te ihirangi
Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho nā Output

Ko te hoahoa Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho nā Output he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.


HiriwaPānui Hokohoko· 2023

Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho

nā Output

Kiritaki: Output

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pānui Hokohoko

562,143

Ngā Tae

Te Hoahoa

Mō Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho

Ko Vivo X80 he kaupapa whakatairanga pānui ā-waho i hangaia hei whakatairanga i tētahi rārangi waea pūkoro. Kaua ko te mata 3D kore-mōhiti e whakanohoia ana ki runga rawa o tētahi whare, ka whakamahia e te kaupapa nei he mata papa nui rawa e whakatakotoria tika ana ki te whenua, kia āhei ai ngā kaimātakitaki ki te mātakitaki mai i te tata. Kua whakaritea te ihirangi ki roto i ngā wāhanga e whitu, ā, i whakaaturia ki Shenzhen me Xian. E rua ngā rātā me te hangarau hopu tinana tangata e whai ana i te tūnga me te nekehanga o te hunga mātakitaki, nō reira ka urupare ngā whakaahua ki ngā kaimātakitaki. Ka whakamahia te hangarau whakaata rēhita mō te whakaaturanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Vivo X80 Kaupapa Whakatairanga Pānui ā-Waho he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Inenga & Pēketanga
We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tūtohu
Naked eye 3d, Interactive, Epic, Innovation, Creative
Hangarau Whakanao
Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Wero Hoahoa
How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Rangahau
How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Whakaaweawe
Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Roanga o te Kaupapa
The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Rerenga Mahi
Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Whakamana Whakaahua
Photographer: Xujie Yan

Kaitautoko

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