Colmo Ai Home Te Hoahoa Roto o te Whare Whakaaturanga Taputapu Kāinga by Re and Der Design Plc is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
HiriwaRoto Whare· 2023
Colmo Ai Home Te Hoahoa Roto o te Whare Whakaaturanga Taputapu Kāinga
Client: Shanghai COLMO home appliances Co., Ltd
A' Design Award Hiriwa Winner in Roto Whare Category
Verified Award Winner
Verify Award Status for #143660The Design
About Colmo Ai Home Te Hoahoa Roto o te Whare Whakaaturanga Taputapu Kāinga
Ko Colmo Ai Home he pokapū wheako taputapu kāinga, e 225 mita pūrua te rahi o roto. Ka whakaatu te hoahoa i ngā taputapu atamai i roto i tētahi horopaki noho hou. E whai ana ngā tae māmā me te kāhua ngāwari i te ariā Bauhaus Hou. Kua honoa te mapere, te whakarewa me te karaehe hei whakarangatira i te wāhi, hei tāpiri hoki i ngā paparanga ā-titiro, ā-pā anō hoki. Nā tētahi tohu tapatoru i tangohia mai i te ingoa waitohu i whakarite te whakatakotoranga me te ārahi i te rere o ngā tāngata. Mā ngā āhua tōpuku me ngā āhua kōpiko e wehe ngā wāhi, engari ka mau tonu te rere ā-titiro. Mā tētahi pūnaha whakahaere matua e hono ngā taputapu ki tētahi horopaki kāinga atamai kotahi.
The Recognition
About the A' Design Award Hiriwa
Ko Colmo Ai Home Te Hoahoa Roto o te Whare Whakaaturanga Taputapu Kāinga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Colmo Ai Home Te Hoahoa Roto o te Whare Whakaaturanga Taputapu Kāinga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Colmo Ai Home Te Hoahoa Roto o te Whare Whakaaturanga Taputapu Kāinga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
- Dimensions & Packaging
- Covering an area of 225 square meters
- Tags
- Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
- Production Technology
- Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living.
The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience.
Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity. - Design Challenge
- As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
- Research
- COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
- Inspiration
- Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group.
The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options. - Project Duration
- This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
- Operation Flow
- This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience.
The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.
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