Purity Ring Te Hoahoa o Roto o te Toa Hokohoko nā Guang Zhang

Ko te hoahoa Purity Ring Te Hoahoa o Roto o te Toa Hokohoko nā Guang Zhang he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2023

Purity Ring Te Hoahoa o Roto o te Toa Hokohoko

nā Guang Zhang

Kiritaki: XingShangZhiLi

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

13,647

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #146649

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Purity Ring Te Hoahoa o Roto o te Toa Hokohoko

He hoahoa o roto o tētahi toa hokohoko a Purity Ring, i oti ki Shenzhen. Mā te aroaro karaihe nui ka tuwhera ngā rau puāwai konganuku o roto ki te whare hokohoko, ānō he papa whakaari. He rino kore-waikura ngā rau puāwai, kua herea ki tētahi anga rino koki o roto. Mā te ārai mā me te mata oneone kua patua kei muri i a ia e whai āhua tuwhera ai te wāhi whakawhitiwhiti kōrero. Kua honoa te wāhi tatari me te tēpu utu mā tētahi ānau. Kua whakanohoia te rūma whakamātau kākahu ki runga i ngā arawhata i te pito o te wāhi, ā, ko te nohoanga he papa āhua-T te hanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Purity Ring Te Hoahoa o Roto o te Toa Hokohoko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Purity Ring Te Hoahoa o Roto o te Toa Hokohoko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Purity Ring Te Hoahoa o Roto o te Toa Hokohoko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Inenga & Pēketanga: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Tūtohu: interior,deconstructionism，commercial space
Hangarau Whakanao: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Wero Hoahoa: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Rangahau: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Whakaaweawe: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Roanga o te Kaupapa: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Rerenga Mahi: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Whakamana Whakaahua: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun