White Friday Te Uhi Rārangi Pukapuka by Sara Alzahrani

White Friday Te Uhi Rārangi Pukapuka by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

RinoPānui Hokohoko· 2023

White Friday Te Uhi Rārangi Pukapuka

by Sara Alzahrani

Client: White Friday Project

A' Design Award Rino Winner in Pānui Hokohoko Category

18,495

Verified Award Winner

Verify Award Status for #147024

View at A' Design Award Press Release Award Badge

Colors

The Design

About White Friday Te Uhi Rārangi Pukapuka

He āhua matua i hangaia mō tētahi kaupapa hoko wā tau, ā, i whakamahia hei uhi rārangi pukapuka whakatairanga ko White Friday. Kei te whakaaturanga ngā pouaka koha e tūtū ana ki runga i a rātou anō. He rerekē te rahi me te āhua o ngā pouaka hei tohu i te ohorere. Kua tuu tētahi tauira nō te rōpū pakeke e whāia ana ki waenganui, i roto i tētahi pouaka koha nui, hei hanga hononga tika ki te hunga whakarongo. Ko ngā pouaka koha e whakaatu ana i ngā whakaaro o te tuku me te whakamiha. Ko te whāinga o te āhua kia hangaia he hiahia ki ngā tūranga o te kaupapa me te tautoko i te hoko.

The Recognition

About the A' Design Award Rino

Ko White Friday Te Uhi Rārangi Pukapuka te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko White Friday Te Uhi Rārangi Pukapuka he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a White Friday Te Uhi Rārangi Pukapuka mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
Inspiration: the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

Read the Press Release