Promotion Tūru Kai by Beijing Yeak Tech Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Taputapu Competition Category.
ParahiTaputapu· 2023
Promotion Tūru Kai
Client: Beijing Yeak Tech Co. Ltd.
A' Design Award Parahi Winner in Taputapu Category
Verified Award Winner
Verify Award Status for #147841The Design
About Promotion Tūru Kai
He tūru kai a Promotion i hangaia mai i te rākau walnut pango o Amerika ki te Raki. Ko te hoahoanga i whakaawea e te kōpū rākau, arā te mata e tohuhia ana e ngā mowhiti rākau. Ka honoa ngā tapawhā iti o te kōpū rākau kia hanga ai he tauira e rite ana ki te papa tākaro tiwhi. Ka whakamahia he hanganga koromaki me te arero i whakaritea kia mau tonu ai te anga, i te mea kei te māmā tonu te āhua. Ka whakamahia te miihini CNC hakoro i roto i te hanganga, ā, ka oti te mata ki te hinu waku rākau. Ko ngā wāhanga i tapahia ki ngā koki rerekē ka hanga i ngā pānga māmā me te atarangi ngāwari. He pai tēnei tūru mō ngā wharekai, ngā kāinga, me ngā rūma okiokinga.
The Recognition
About the A' Design Award Parahi
Ko Promotion Tūru Kai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Promotion Tūru Kai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Promotion Tūru Kai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
- Dimensions & Packaging
- 415mm*490mm*765mm
- Tags
- Chair, furniture, ergonomics, North American black walnut, minimalism
- Production Technology
- CNC engraving technique
North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye
Coating: use only OSMO wood wax oil with multiple coating - Design Challenge
- The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
- Research
- If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
- Inspiration
- The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
- Project Duration
- The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
- Operation Flow
- Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
- Team Members
- Liu Zulong
Nie Xiaozi
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