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The Stroke Ko Te Kohu Kawhe Taiapa by Yiannis Ghikas

The Stroke Ko Te Kohu Kawhe Taiapa by Yiannis Ghikas is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Taputapu Tunu, Rīhi, Inu me te Kuku Competition Category.


ParahiTaputapu Kīhini· 2023

The Stroke Ko Te Kohu Kawhe Taiapa

by Yiannis Ghikas

Client: Letteres

A' Design Award Parahi Winner in Taputapu Kīhini Category

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Verified Award Winner

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Colors

The Design

About The Stroke Ko Te Kohu Kawhe Taiapa

He mea hanga mai i te porcelain ma pai, he mea hoahoa i raro i te maataapono ōwehenga koura, ka whakaatuhia e te kohu typo he tohu tohu o te hiranga tiretiera me nga momi katoa ka tangohia e koe. Ko tenei kaata he waahanga o te raupapa o nga taonga whakapaipai me nga mea mahi e mau ana i nga mahi toi me nga korero ngawari, motuhake me te tohu momo. Kei roto i te Parachute Typefoundry's Centro momotuhi, ka homai e tenei kohu typo te wairua wairua hohonu me te momo momo, hoahoa ahumahi, me te whakamatautau roa. He mihi ki te hiahia o te tangata mo te honohono, te kotahitanga, me te rangimarie.

The Recognition

About the A' Design Award Parahi

Ko The Stroke Ko Te Kohu Kawhe Taiapa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Stroke Ko Te Kohu Kawhe Taiapa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Stroke Ko Te Kohu Kawhe Taiapa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience.
From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye.
This mug is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.
Dimensions & Packaging
Capacity:325 ml
Packaging: H:12 x W:8 x D:8 (cm)
Packaged weight: 350 g
Weight: 210 g
Dimensions: H 10.0cm (Diameter 8.0cm)

Suitable for use with hot/cold drinks. Microwave safe. Dishwasher safe.
Tags
mug, typography, type, porcelain, golden ratio, at symbol, typographic
Production Technology
Made with extra fine white porcelain. Matte on the outside, glossy on the inside. Letteres (the brand name of these products) signature logo silkscreen printed in silver on the inner side. This mug is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.
Inspiration
The 'sine qua non’ of digital living thanks to e-mail addresses and social media handles, the at symbol has been proclaimed by Moma as “the defining symbol of the computer age”. This coffee mug provides a deep soulful spirit with an eclectic mix of type, industrial design, and long experimentation. An homage to humanity’s universal need for connectivity, unity, and peace, whilst blessed by the Golden Ratio principle.
Project Duration
Project duration: Two years
Location: Athens, Greece
Operation Flow
Charmingly moulded at the bottom of this premier product, The at symbol offers an excellent excuse to kickstart discussion, a means to address one another with the mug at hand as you lift it up and slowly sip your drink. What are you looking at?
Team Members
Designer: Yiannis Ghikas
Creative Director: Panos Vassiliou
Image Credits
Images and Video by: Math Studio

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