Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko by The Design Code Co.,Ltd

Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2023

Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #148066

View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko

He pokapū hoko a Valley Dajia Center Sales kei roto i Wuhan, Haina, e 1622.7 mita pūrua te rahi. I whakaaweawetia te hoahoa e ngā hihi mārama, ā, ka whakakotahitia ngā āhua ā-ine ngāwari me ngā rārangi pai. Kei te papa tuatahi te wāhi noho matua, me tētahi pae hākari me ngā wāhi whakatā. Kei te papa tuarua tētahi wāhi pouaka onepū, tētahi wāhi whiriwhiri kōrero, tētahi pae wai, tētahi wāhi whakaaturanga me tētahi wāhi tari. Ko ngā rauemi ko te papa konganuku whakauru me tētahi whakaoti motuhake, ko te rākau pouri, ko te terrazzo pouri, ko te konganuku kua parahia, me te microcement kiwikiwi, māmā hoki. Ka whakakotahitia e te hoahoa o roto te pakihi, te ahurea me te toi.

The Recognition

About the A' Design Award Hiriwa

Ko Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Valley Daja Center Sales Te Hoahoa Rōpū o Roto mō te Pokapū Hoko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu