Doritos W and Y Kai Tāpui by PepsiCo Design and Innovation

Doritos W and Y Kai Tāpui by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Putanga Motuhake me te Hoahoa Ritenga Competition Category.

RinoPutanga Motuhake· 2023

Doritos W and Y Kai Tāpui

by PepsiCo Design and Innovation

A' Design Award Rino Winner in Putanga Motuhake Category

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Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Kai Tāpui

He hoahoanga kai tāpui tāpiri motuhake a Doritos W me Y i hangaia hei tohu i te haerenga whakamutunga o te tokorua reggaeton, a Wisin me Yandel. Ko tēnei tāpui he wāhanga o tētahi pūnaha tuakiri ātaahua whānui, e tukuna mō tētahi wā poto noa iho. Ko te papamuri e mau ana ki nga tae whero, mā, me kikorangi o te haki o Puerto Rico. Kei waenganui he whakaahua tāwhaowhao mā-me-mangu o nga kaiwhakaari tokorua, e tū tahi ana ki te tuhinga whakatairanga mō te haerenga ao "La Ultima Mision". Ko te waitohu koki a Doritos e whakaatuhia ana kia kitea mārika ki mua o te tāpui.

The Recognition

About the A' Design Award Rino

Ko Doritos W and Y Kai Tāpui te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Doritos W and Y Kai Tāpui he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Doritos W and Y Kai Tāpui mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release