Lotus Moon Chinese Baijiu Te Kaupapa Matua: Te Kōhiki Ipu by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.
RinoTakai· 2023
Lotus Moon Chinese Baijiu Te Kaupapa Matua: Te Kōhiki Ipu
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award Rino Winner in Takai Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu Te Kaupapa Matua: Te Kōhiki Ipu
Kupu Pukapuka: Ko Lotus Moon Chinese Baijiu he hoahoa kōhiki mō tētahi waipiro nō Haina. He karāhe kariri kōmingomingo, kākāriki te tae, te hanga o te ipu, e tukua ana te māramatanga kia puta i roto, e whakaatu ana i te māramatanga o te marama. Ko te hoahoa e whakaaro ana ki tētahi rotarota tawhito e inu ana tētahi kaitito waiata ki tōna anake, whakaarahia ake ana e ia tētahi kapu ki te marama. Kua whakaaturia tētahi āhua e whakaara ana i tētahi kapu i te tūāpapa o te ipu, ā, ka kitea tētahi atarangi mā roto i te wai mai i muri. Ka taea te whakamahi anō i te taupoki ipu, hei tauira, hei pupuri whakakakara. Ko ngā nekehanga o te kōhiki he 140 ki te 140 ki te 260 mirimita.
The Recognition
About the A' Design Award Rino
Ko Lotus Moon Chinese Baijiu Te Kaupapa Matua: Te Kōhiki Ipu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lotus Moon Chinese Baijiu Te Kaupapa Matua: Te Kōhiki Ipu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lotus Moon Chinese Baijiu Te Kaupapa Matua: Te Kōhiki Ipu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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