Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Putanga Motuhake me te Hoahoa Ritenga Competition Category.

RinoPutanga Motuhake· 2023

Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu

by PepsiCo Design and Innovation

A' Design Award Rino Winner in Putanga Motuhake Category

34,459

Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu

Kuputuhi Pukapuka: Ko Pepsi Black x Digital Shanghai FW he whakapaipai inu tuku iti i hangaia mō te Wiki Kākahu o Shanghai. E whakaata ana te whakapaipai i te kaupapa o te huihuinga, arā, Te Whakaputa i te Āhua Hou. He mowhiti tae kanorau e karapoti ana i te waitohu Pepsi, ā, kua toronga te whakaahua ki tētahi ahunga kotahi hei tohu i te whakawhānui o te wā me te wāhi. Ko ngā poraka tae kua wetewetehia, ā, he māwhero, he kākāriki hoki, kua whakatakotoria ki runga i tētahi papamuri pango, hei whakaputa i tētahi āhua mārohirohi, whakapaparua. Ko ngā whakaahua toronga e whakapiri ana tētahi ki tētahi e hanga ana i tētahi āhuatanga rite ki te "glitch" mamati, hei whakaatu i te whakakotahitanga o te ao mariko me te ao pono.

The Recognition

About the A' Design Award Rino

Ko Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pepsi Black x Digital Shanghai FW Te Takohanga Mātāmua: Te Whakapaipai Inu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release