Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai by PepsiCo Design and Innovation

Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

ParahiPānui Hokohoko· 2023

Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai

by PepsiCo Design and Innovation

A' Design Award Parahi Winner in Pānui Hokohoko Category

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The Design

About Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai

Ko te Gatorade Fuel Rover he pūnaha kawe ipu wai neke mō ngā kaimahi tīma hākinakina. Ka pupuri me te kawe te Fuel Rover i te maha o ngā ipu wai kaitākaro puta noa i te papa tākaro. Ka taea e tētahi pouaka rokiroki kei raro te pupuri i tētahi kete ipu wai anō, huka, taputapu, rānei parapara kua kohia. Kei muri he papa whakamahi e mau ana i ngā pēke rokiroki e toru, kua herea ki tōna wāhi mō ngā taputapu whakangungu, mō ngā taputapu kaitohutohu kai rānei. Nā te hoahoa i tuku noa ngā kaimahi kia kaua e kawe taputapu ki runga i a rātou, ā, ka māmā ake te neke haere i te taha o te papa tākaro. Ko te Fuel Rover he whakahoutanga o tētahi hoahoa kāta ipu wai o mua.

The Recognition

About the A' Design Award Parahi

Ko Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Gatorade Fuel Rover Kāta Rongoā mō ngā Ipu Wai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release