Sogno Jewelry Design Pūnaha Tuakiri Waitohu nā Named Co. Creative Agency

Ko te hoahoa Sogno Jewelry Design Pūnaha Tuakiri Waitohu nā Named Co. Creative Agency he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2023

Sogno Jewelry Design Pūnaha Tuakiri Waitohu

nā Named Co. Creative Agency

Kiritaki: Sogno

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

31,616

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #151075

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sogno Jewelry Design Pūnaha Tuakiri Waitohu

Ko Sogno Jewelry Design he pūnaha tuakiri waitohu i hangaia mō tētahi waitohu taonga whakapaipai. Ka ahu mai te waitohu i ngā āhua tipu, me tētahi pikonga e whakamahara ana ki te kakau me ngā taipitopito i tangohia mai i ngā rau, kua tāpiritia ki tētahi momotuhi serif. Ko te rākara (fig tree) te tohu matua e whakamahia ana. Ko te porowhita te huānga matua, e pā ana ki tētahi mowhiti me te hononga i waenga i ngā tāngata tokorua. Ka whakamahia te tuakiri ki ngā whakaahua, ngā tae, ngā tohu, ngā pēke hokohoko, te roro o te toa, me ngā puka ota. Ka whakatuwhera te pouaka mowhiti porowhita pēnei i te putiputi e kōpuku ana, ā, e rima tekau ngā tauira whakamātau i whakamātauhia.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sogno Jewelry Design Pūnaha Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sogno Jewelry Design Pūnaha Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sogno Jewelry Design Pūnaha Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tūtohu: Jewelry, Brand, Package, Identity, Symbol
Wero Hoahoa: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Rangahau: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Whakaaweawe: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Roanga o te Kaupapa: The project started in October 2020 in Seoul, and finished in March 2021.
Rerenga Mahi: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Pānuitia te Pānui Pāpāho

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