Geneo Mahi Matua: Hoahoa Whare Whakaatu by Belina Zhang

Geneo Mahi Matua: Hoahoa Whare Whakaatu by Belina Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2023

Geneo Mahi Matua: Hoahoa Whare Whakaatu

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #151218

View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Mahi Matua: Hoahoa Whare Whakaatu

Kupu Pukapuka: Ko Geneo he whare whakaatu i hoahoatia mō tētahi kaipahua tiaki kiri e whakakotahi ana i te hangarau me ngā rauemi taiao. Ko te wāhi 280 mita tapawhā e whakamahi ana i te wai, ngā tipu me te hāora hei kaupapa matua. Kei te wāhi tomokanga tētahi āhua rama wai rere, tētahi pakitara mīoko, tētahi pakitara whakaahua kanohi me tētahi whare pikitia 5D. Ka taea te huri i te pakitara mīoko, ā, ka whakaatu te rama i ngā momo tipu rerekē kei roto. I te wāhi ataata, ka rerekē te rama tuanui me te pūnaha kakara i runga i ngā kōrero o te kiriata. Ko te raima ā-tinihanga me te terazzo e homai ana i tētahi āhua taiao, mātāmua hoki, i te mea kua whakaporotakahia, kua whakakikorukoruhia hoki ngā koki pakitara katoa mā te ringa.

The Recognition

About the A' Design Award Parahi

Ko Geneo Mahi Matua: Hoahoa Whare Whakaatu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Geneo Mahi Matua: Hoahoa Whare Whakaatu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Geneo Mahi Matua: Hoahoa Whare Whakaatu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.