Travel Buddy Kēmu Pūtirotiro by Stefan Maier-Wimmer

Travel Buddy Kēmu Pūtirotiro by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

RinoPānui Hokohoko· 2024

Travel Buddy Kēmu Pūtirotiro

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award Rino Winner in Pānui Hokohoko Category

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Colors

The Design

About Travel Buddy Kēmu Pūtirotiro

Ko Travel Buddy he pakihi taunekeneke e whakaatu tākaro ana i ngā hua a Holiday Extras. Ka hanga te ao kēmu parallax i tētahi wheako haere mariko i a ngā kaitākaro e whakatere ana. I roto i te tūranga hei hoa haere, ka āwhina ngā kaitākaro i tētahi tokorua ki te whakamahere hararei, me te tuku tohutohu mō te haerenga angitu. Ka ārahi ngā tohutohu ki tētahi whakamātautau momo haere whakakatakata, hei hura i ngā whanonga hararei o te tangata. I te taha o te tūhura i te rārangi hua, ka whiwhi ngā kaitākaro i ngā tirohanga mō ō rātou ake hiahia haere.

The Recognition

About the A' Design Award Rino

Ko Travel Buddy Kēmu Pūtirotiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Travel Buddy Kēmu Pūtirotiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Travel Buddy Kēmu Pūtirotiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel