Hiriwa Mātauranga · 2024
A Garden for All Hoahoa Momotuhi
by Danne Ojeda
- A' Design Award Hiriwa 2024 in Mātauranga
- CLIENT: School of Art, Design and Media, Nanyang Technological University, Singapore.
- Estimated Number of Design Views: 163,760
- Verification code EA398146AC · Verify this award
Colors
About A Garden for All Hoahoa Momotuhi
He kaupapa mātauranga tēnei kaupapa. He tūmahi mō te Hoahoa Tuhituhi i hoatu ki ngā ākonga mātauranga matua mai i te Kura Toi, Hoahoa me ngā Pāpāho, NTU, Hingapoa. Ko te tūmahi, kia hoahoa ia ākonga i ngā Pūmatua Tāheke hei whānau momotuhi. Ko te putanga, he maha ngā whānau momotuhi i hangaia e ngā ākonga, ā, i whakaaweahia e ngā tipu, ngā kararehe, me ngā āhuatanga ahurei o Te Māra Otaota o Hingapoa. I tāngia ngā Pūmatua Tāheke tino pai ki roto i te pukapuka A Garden For All, i whakaputaina e Epigram Books i Hingapoa.
About the A' Design Award Hiriwa
Ko A Garden for All Hoahoa Momotuhi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko A Garden for All Hoahoa Momotuhi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko A Garden for All Hoahoa Momotuhi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
- Dimensions & Packaging
- Variable dimensions.
- Tags
- Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
- Production Technology
- This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
- Design Challenge
- To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
- Research
- To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
- Inspiration
- TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
- Project Duration
- The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
- Operation Flow
- The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
- Patents
- The copyright rests with the authors.
- Image Credits
- All design/authors of the Drop Caps and Epigram Books, Singapore
