Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā nā Yixian Chen

Ko te hoahoa Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā nā Yixian Chen he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2024

Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā

nā Yixian Chen

Kiritaki: CX Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154748

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā

Ko Rongbaohang BMW he whakapaipai o roto o tētahi toa hoko motokā kei Tianjin. E whai ana te whakatakotoranga i tētahi ara porowhita haere tonu. Kua hipokina ngā tuanui o te papa tuatahi me te papa tuarua ki ngā papa acrylic kikorangi pūataata, kua whakaritea kia whakaahua i ngā huarahi taraiwa me ngā ngaru wai e rere ana. Ka whakahoki ēnei papa i tētahi whenua wai i hangaia e tētahi ārai wai me tētahi puna wai. Ko te toitūtanga te aratohu o te kaupapa nei, ā, i hangaia anō te pūnaha rama me ngā tukutuku rākau i whakanohoia ki ngā matapihi teitei. I whakaitihia te wāhi tari kia āhei ai te whakanui i te rūma okiokinga mō ngā kiritaki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Rongbaohang BMW Te Whakapaipai o Roto o te Toa Hoko Motokā he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Inenga & Pēketanga: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Tūtohu: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Hangarau Whakanao: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Wero Hoahoa: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Rangahau: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Whakaaweawe: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Roanga o te Kaupapa: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Rerenga Mahi: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Pātene: Copyrights belong to Rex Duan, 2023.
Ngā Mema o te Rōpū: Yixian Chen
Whakamana Whakaahua: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.