FoodX Poznan Wharekai by Modelina is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2024

FoodX Poznan Wharekai

by Modelina

Client: FoodX

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About FoodX Poznan Wharekai

Ko te whakakotahitanga o te mahi toi tiriti pai me ngā kiriata whakaaturanga o ngā tau 90 te tino wāhanga o te kaupapa hou rawa mō FoodX. E aroha ana te kaiwhakahoahoa i ngā kaipuutea e haere mai ana ki a mātou me ngā whakaaro whakahihiri, te hinengaro tuwhera me te tohutohu whakamīharo, ā, kei taua kāwai te rōpū FoodX, ko tā rātou kai, he Mahi Toi Tiriti tūturu i runga rīhi. Ko te tikanga tēnei i hangaia ai te wāhi nei i roto i te kāhua tiriti tino, me ngā tae tōtika mai i ngā tau 1980 me ngā tau 1990, e puta tōtika mai ana i ngā wāhanga whakaata kano o te pouaka whakaata puoro-rere, i te wā i whakatangi tūturu ai i te puoro.

The Recognition

About the A' Design Award Parahi

Ko FoodX Poznan Wharekai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko FoodX Poznan Wharekai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a FoodX Poznan Wharekai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The combination of good street art and iconic videos from the 90s is the clou of the latest project for FoodX. We love Investors, who come to us with crazy ideas, an open mindset and a fantastic brief - FoodX team belongs in that category, their food - real Street Art on a plate.
Dimensions & Packaging: 80 square meters
Tags: restaurant, interior, food, poland, poznan
Production Technology: The interior is dominated by a gradient of pastel colours running through the walls and furniture. It was proposed a chameleon-type foil on the external windows, introducing even more customers into this colourful space, taking them into the crazy world of the 90s.

Drawing on the style of those years, we decided to use a glass brick, which was extremely popular at the time. They were used to create a bar and as a fnishing element on some of the walls.
Design Challenge: Designing FoodX was a creative challenge that took us straight to the heart of the 90s. Our task was to combine street art with iconic 90s videos in a restaurant setting. We aimed to bring the vibrant energy of that era to life. Key challenges included creating a cohesive visual language using pastel gradients, glass bricks, and street mirrors. Every piece of custom furniture had to match the unique atmosphere. The project's success hinged on capturing the essence of the 90s while delivering a delightful dining experience.
Research: Immerse yourself in a 90s nostalgia trip at FoodX, where street art and iconic 90s videos blend seamlessly. This project showcases the power of collaboration with open-minded investors who dared to dream. The restaurant's vibrant, graffiti-filled "street" style and pastel gradients invoke the spirit of the 90s, while glass bricks and street mirrors add a unique touch. Every piece of custom-designed furniture complements the overall aesthetic. FoodX serves not just food but a journey back in time.
Inspiration: The place was created in a very street style and with colours straight from the 1980s and 1990s, coming directly from the colourful clips of the pop-music television, when it actually was playing music.
Project Duration: Poznan, Poland
The project lasted a total of five months.
Operation Flow: Currently, FoodX restaurants operate not only in Warsaw, but also in Krakow, Poznan and Wroclaw. Each of them, apart from the flagship restaurant in Warsaw, is run by different franchisees, independent entrepreneurs who are developing their businesses in the aforementioned cities with great success.
Team Members: Pawel Garus, Jerzy Wozniak, Kinga Kin
Image Credits: Patryk Lewinski