Be Genius Mahi Matua: Taonga Whakapaipai by Be Genius

Be Genius Mahi Matua: Taonga Whakapaipai by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Taonga Tuku Iho me te Ahumahi Ahurea Competition Category.

RinoTaonga Tuku Iho· 2024

Be Genius Mahi Matua: Taonga Whakapaipai

by Be Genius

Client: Be Genius Design

A' Design Award Rino Winner in Taonga Tuku Iho Category

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Verified Award Winner

Verify Award Status for #156282

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Genius Mahi Matua: Taonga Whakapaipai

Kōrero Pukapuka: Ko Be Genius he raupapa taonga whakapaipai i whakaarahia e Pixiu, he kararehe pakiwaitara nō Haina e hono ana ki te taonga me te tōnui. Kei roto i te raupapa ngā wāhanga autō ka taea te whakatakoto ki runga i ngā mata pūahi mātao me ngā mekamana kī iti, nā reira ka mahi ia mea hei whakapaipai me hei taonga ō ia rā. Ka hangaia ngā wāhanga mā te tapahi āhua whakaahua mai i te parahi, ā, ka tāpirihia he tauira tae i tāia ā-matihiko. Ko ngā rahinga kei waenga i te 30 ki te 24 ki te 2 mirimita, tae atu ki te 50 ki te 60 ki te 2 mirimita. Ka hono te hoahoa i tētahi tohu tuku iho ki ngā āhua hou, ā, ka whakaohooho i te hiahia ki te ahurea o Haina.

The Recognition

About the A' Design Award Rino

Ko Be Genius Mahi Matua: Taonga Whakapaipai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Be Genius Mahi Matua: Taonga Whakapaipai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Be Genius Mahi Matua: Taonga Whakapaipai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.