Connect Tūmomo Whare Ngeru by Vazken Kara Gozian

Connect Tūmomo Whare Ngeru by Vazken Kara Gozian is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Tiaki Kararehe, Taonga Tākaro, Rauemi me ngā Hua mō ngā Kararehe Competition Category.

ParahiTiaki Kararehe· 2024

Connect Tūmomo Whare Ngeru

by Vazken Kara Gozian

Client: Papuk

A' Design Award Parahi Winner in Tiaki Kararehe Category

40,295

Verified Award Winner

Verify Award Status for #157074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Connect Tūmomo Whare Ngeru

Ko te Kohinga Connect, te rārangi matua a Papuk, i hoahoatia i runga i te whakapono ka noho ngātahi te tangata me te ngeru, kāore e whakataka te ātaahua o te kāinga mō te whakamārie o te ngeru. Ko tēnei rākau ngeru e māmā ana ki te tangata, ka taea te whakahāngai ki te hiahia, he maha ngā taputapu tāpiri pēnei i te pākēnehe, te mea tākaro, te paparā me te pereki kai, e hanga ana i tētahi wheako motuhake pērā i tō hoa ngeru. Ka whakawhānui atu te whakaahuahanga ki ngā rawa me ngā whakamutunga, kia taea e ngā kaitiaki ngeru te whakataurite ki ō rātou ake kāhua whaiaro.

The Recognition

About the A' Design Award Parahi

Ko Connect Tūmomo Whare Ngeru te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Connect Tūmomo Whare Ngeru he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Connect Tūmomo Whare Ngeru i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Connect Collection was driven by the belief that humans and cats can live together without sacrificing the beauty of our home, for the comfort of theirs. Our modular design approach allows for the personalization of our furniture with a series of attachable accessories such as cushion, toy, scratch pad and food tray, creating a customizable experience as unique as your feline friend. The customization extends to product materials and finishes, providing our customers with the ability to match their own personal style.

Unlike many other cat trees on the market, the Connect Collection is built with durability in mind to stand the test of playtime for cats of varying energy levels, with easy replacement of parts and accessories to reduce waste and creating much needed consistency for cats.
Dimensions & Packaging: 80W x 40D x 130H cm
Tags: Cat Tree, Cat Furniture, Pet Furniture, Modular Cat Tree, Contemporary Cat Tree
Production Technology: The structure is made of solid Ash dowels with Ash veneered plywood. The cushion cover is made of cotton & polyester with foam insert and leather straps. The ring of the toy is made of wood with leather strap and pompom made of faux fur with rattle insert.
Design Challenge: The hardest part of the design process has been and continues to be an ingrained societal perception that cat products be cheaply made, serving just function without aesthetic consideration.

Some cat owners balk at the sight of a cat tree that lacks the carpeting and sisal rope they're used to seeing. They've become hyper aware of their cat's needs while having lost sight of their human aesthetic needs. Paradoxically, they want to have their cat on full display, comfortable on a cat tree that's on full display as well, degrading the appearance of their home.

Our marketing efforts have honed in on re-education for this market segment to demonstrate that cat furniture is furniture like a table, couch or lamp and the same aesthetic considerations that go into those furniture pieces need to go into furniture for their cat as well.
Research: Starting with our own cats as test subjects, The Connect Cat Tree was prototyped with safety and durability at it's core. Following our first prototype, it became clear that the increased weight of natural wood materials would allow for a thinner, more refined dowel system. Internal reinforcements were then introduced within the platforms to to ensure when dowels were twisted into place, they wouldn't become loose over time.

The second prototype was then tested by different cats with varying levels of energy. The structural integrity of the cat tree remained consistent.

Feedback from participants living in condos with less room encouraged us to embrace the customization of it's footprint to accommodate varying sized living spaces.

During this development phase we also learned from participating cat owners that the cat cushion was becoming their cats favorite place to dig their nails into. We then reinforced the durability of the fabric materials used for the cushion to ensure it didn't quickly become shredded with use and could be machine washed as necessary.

The cat toy was later introduced and went through several stages of development to ensure the pom of the toy attracted the interest of cats, while standing up to their play. Through trial and error, a custom-made pom proved to be the clear winner.

Following our testing phase, the insights we gleaned from both cats and their owners informed our final design approach. Our fanbase of customers continues to share their insights as we further refine the design of The Connect Cat Tree and it's series of accessories.
Inspiration: Humans have shared their homes with cats for a long time, providing everything they could to accommodate for their comfort. However, few options were available for cat furniture that considered both function and aesthetics. Clearly there was a hole in the market ready to be filled by a design solution for cat owners who care about the look of their home.
Our starting point was the Scandinavian design principles of beauty in simplicity and minimalism. While also paying careful attention to a cat's functional needs, we created a cat tree that benefited both cats and owners.
Project Duration: This project was first conceived in April 2020 in Toronto, Canada. Following several design prototypes, The Connect Collection was made available in North America for purchase in December 2022.
Operation Flow: The no-tools-required assembly of The Connect Cat Tree requires the twisting of adjoining dowels together between ascending platforms. The double width nature of the platforms and varying dowel lengths enable its modular design approach allowing for personalization in its structure - taller or shorter, skinny or wide to accommodate any sized space.

The attachable accessories can be affixed to any platform throughout the structure. Should a cat prefer a higher or lower platform, the cushion with it's leather straps can accommodate varying feline preferences. Similarly, the toy can be affixed between any dowel and platform, creating the opportunity for independent play, while its removable wooden ring becomes a handle for cats and their owners to play together.

With the attachable food tray and scratch pad, any platform can be designated as a place to eat or a place to scratch and stretch.
Image Credits: All Images: Dion Lin