Ko te hoahoa Arcteryx Sanlitun Toa Matua nā Arcteryx and Still Young he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.
KouraRoto Whare· 2024
Arcteryx Sanlitun Toa Matua
Kiritaki: Still Young
Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #157181Te Hoahoa
Mō Arcteryx Sanlitun Toa Matua
I kimihia e te rōpū hoahoa ngā rākau mate kua hinga i te ngahere, ā, whakarerekētia ai hei pou whakapaipai mā te tapahi me te kōpaki ki te karāhi. Ko ngā mowhiti rākau i runga i ēnei pou hei tohu ataata mō ngā wero me ngā uauatanga i pāngia e ngā rākau i te wā o tō rātou tipu i roto i te taiao, he manawaroa e hāngai ana ki te wairua o Arcteryx, e whai ana ki te pao i ngā rohe me te toro tonu whakārunga. Kua whakamahia hoki te ariā o ngā poka rākau ki te papa tuatahi, ka tiki ia tirohanga i te hihiri mai i te taiao, e whakarato ana i ngā hiahia o ngā kaiahuareka wāhi tuawhenua.
Te Whakamihi
Mō te A' Design Award Koura
Ko Arcteryx Sanlitun Toa Matua te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Arcteryx Sanlitun Toa Matua he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Arcteryx Sanlitun Toa Matua i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver's cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand's veteran fans.
- Inenga & Pēketanga
- The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
- Tūtohu
- Arcteryx, Flagship store, Premium outdoor products, Functional apparel, Mountain sports, Outdoor equipment, Windproof and cold-resistant
- Hangarau Whakanao
- The design captures the essence of a natural mountain. A luminous installation in the shape of the brand's skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver's mountains and forests.
- Wero Hoahoa
- The second floor is curated as an urban life product area for the 24 Collection, the Veilance Series, and in store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC'TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.
- Rangahau
- Within the 24 collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain shaped display platform creates an outdoor vibe through details on its base. A cavern shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel.
- Whakaaweawe
- Situated on an L shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity.
- Roanga o te Kaupapa
- Start time: November 2022
End time: October 2023
Location: Building S01, 19 Sanlitun Road, Chaoyang District, Beijing - Rerenga Mahi
- The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards.
- Ngā Mema o te Rōpū
- Arcteryx and Still Young
- Whakamana Whakaahua
- Yuuuun Studio
Kaitautoko
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