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Stone Te Mahi Tuatahi: Purukiwaea Tū by Fatih Saruhan

Stone Te Mahi Tuatahi: Purukiwaea Tū by Fatih Saruhan is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Taputapu Kāinga Competition Category.


RinoTaputapu Kāinga· 2024

Stone Te Mahi Tuatahi: Purukiwaea Tū

by Fatih Saruhan

Client: HSVO Design and Software

A' Design Award Rino Winner in Taputapu Kāinga Category

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The Design

About Stone Te Mahi Tuatahi: Purukiwaea Tū

Kōrero Pukapuka: Ko Stone he purukiwaea tū i hangaia mō ngā kāinga iti. He iti a Stone, ā, e hikina ana e te pūhiko pūkoro, nō reira he iti noa te wāhi rokiroki e hiahiatia ana. Ko te tinana e 22.5 ki te 13 ki te 33 henemita te rahi, ā, e 1525 karamu te taumaha me te kore ngā āpitihanga. Mā te ngongo matua me te paraihe, ka tae te teitei ki te 114 henemita, ā, ko te taumaha ka 2686 karamu. Ko te kaha o te miihini e 300 wati. Mā tētahi kawenga hangarau tangata (ergonomic) me tētahi papa whakahaere ngāwari e māmā ake ai te horoi. Kua whakaitihia te maha o ngā wāhanga, ā, kua tāia ngā wāhanga kirihou ki te ranu tae "masterbatch", e whakahekea ai te utu. Ka whakaputaina i Turkiye.

The Recognition

About the A' Design Award Rino

Ko Stone Te Mahi Tuatahi: Purukiwaea Tū te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Stone Te Mahi Tuatahi: Purukiwaea Tū he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Stone Te Mahi Tuatahi: Purukiwaea Tū mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is no longer possible for us to imagine the giant vacuum cleaners we are used to in shrinking houses. It's a changing era in the vacuum cleaner. Now is the age of upright vacuum cleaners and Stone is a striking example in this field. Its ergonomic grip and panel will provide ease of use and will help you easily clean your home.
Dimensions & Packaging
Motor Power 300W
Input Power 300W
Suction Power 90.49W
Sound Level 85 dBA

Product dimensions (height x width x depth cm) - 22.5x13x33 cm without accessories
Product dimensions (height x width x depth cm) - 114x13x33 including main tube and brush
Product body net weight (kg) - 1525 g without accessories
Product net weight (kg) - 2686 g including main tube and brush.
Tags
Vacuum cleaner, compact, battery power, easy cleaning, small house, practical, budget friendly
Production Technology
In this project aimed at supporting local manufacturing capabilities, the entire production takes place in Turkey. Designed to be compatible with domestically produced batteries and battery management systems.
Design Challenge
In this project aimed at supporting local manufacturing capabilities, there are creative and research challenges to address. Designing for compatibility with domestically produced batteries and battery management systems requires innovative solutions, along with overcoming obstacles related to supply chain and technology transfer. These challenges are being tackled to ensure efficient utilization of local resources.
Research
Derived from the Fakir Hausgerate brand identity, Stone is positioned as a lower-tier offering within the vacuum cleaner family, drawing inspiration from the flagship product, Bolt. By reducing component count and utilizing masterbatch for plastic parts, Stone achieves a more budget-friendly price point while retaining the bold and powerful aesthetics reminiscent of Bolt.
Inspiration
By considering the Fakir Hausgerate brand identity,Stone is designed as the sub-segment of the vacuum cleaner family. It is inspired by the brand's main product, Bolt. Reducing the number of pieces and using plastic parts as masterbatch, make the product more affordable. Stone design with Bolt lines still looks as aggressive and powerful as Bolt.
Project Duration
Turkiye, April 2023 - Aug 2023
Operation Flow
This design creatively reimagines their visual elements and messaging to align with their design ethos. They leverage cost-effective strategies and materials to maintain quality while optimizing expenses. Their goal is to enhance brand perception and market competitiveness without compromising financial sustainability.
Team Members
Latif Mahmudoğlu, Mert Gürsoy, Osman Cihan Demirel
Image Credits
Latif Mahmudoğlu

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