Moments Of Speed Whakaahua by Martin Hoffmann

Moments Of Speed Whakaahua by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

ParahiWhakaahua· 2024

Moments Of Speed Whakaahua

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

A' Design Award Parahi Winner in Whakaahua Category

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Verified Award Winner

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Colors

The Design

About Moments Of Speed Whakaahua

I roto i Ngā Wā o te Tere, ka kaha rawa te kitea o te tere. I te titiro tuatahi, ka whakaaturia e ngā whakaahua te ātaahua me te hihiri o te nekehanga, ka taea hoki te rongo i te kaha me te pūngao o te wā. I te wā kotahi, kei reira tētahi panonitanga whakamīharo mai i te tere kua whakaaturia ki te mārie i roto i te kaupapa. I roto i te nekehanga e whakaaturia ana, ka tīaho mai e ngā whakaahua tētahi mārie motuhake nō rātou anō, ka hanga i tētahi pānga whakamarumarumaru. Mā tēnei panonitanga o te kitenga, ka taea e te kaimātakitaki te wheako i tētahi taumata hou, hohonu ake. Mā te whakatakotoranga, ngā taipitopito, te tae, te koi me te wareware, ka hanga he whakaahua whakamīharo, ā, i te wā kotahi, he whakaahua mārie i roto i te nekehanga.

The Recognition

About the A' Design Award Parahi

Ko Moments Of Speed Whakaahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Moments Of Speed Whakaahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Moments Of Speed Whakaahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023