Dreavita Mental Wellness Waitohu by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Waitohu by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2024

Dreavita Mental Wellness Waitohu

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Parahi Winner in Whakairoiro Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Waitohu

Ko Dreavita he waitohu hauora whakamua, whakauru katoa hoki. I whakaritea te tuakiri ataata kia ngākau māhaki, kia whakaute, kia manaaki, e whakaata ana i te āhua whakauru o te waitohu. I puta mai te ariā i te whakaaro mō te kaha o te taiao, ā, ko tōna ingoa ko te Māmā i Whakaaweawe i te Manawaroa. Pērā i ngā tauira o te taiao e tohu ana i te pūmau, te kaha me te tupu, ka whai te waitohu ki te kawe i ēnei kōrero mā ngā whakaū me te tikanga hoahoa māmā. Ka aro atu ngā whakaahua ki ngā tauira o te taiao, e whakaatu ana mehemea ka tāruarua me te manawaroa, ka puta he angitu ki te ao.

The Recognition

About the A' Design Award Parahi

Ko Dreavita Mental Wellness Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dreavita Mental Wellness Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dreavita Mental Wellness Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery