Koura Taonga Tuku Iho · 2024
Omni Chang’An Site Concept Show Whakaaturanga Atamira
by Funshine Culture Group Co., Ltd.
- A' Design Award Koura 2024 in Taonga Tuku Iho
- CLIENT: Funshine Culture Group Co., Ltd.
- Estimated Number of Design Views: 172,307
- Verification code 64588B6DCA · Verify this award
Colors
About Omni Chang’An Site Concept Show Whakaaturanga Atamira
He whakaaturanga whare tapere ariā nui, ā-wāhi motuhake a Omni Chang'An i whakaatuhia ki Xi'an, Haina. E hāngai ana te whakaaturanga ki ngā taonga tuku iho hirahira o Shaanxi, ā, e 90 meneti te roa. E waru ngā wāhanga taketake o te whakaaturanga, he rerekē te āhua me te momo o ia wāhanga. Neke atu i te 20 ngā hangarau atamira e whakamahia ana, tae atu ki ngā mata whakaata kōpū, te whakaahua ki te pakitara, he atamira hiki me te whakaahua horokārere. E whitu ngā momo toi tuku iho kua honoa ki te hangarau hou. Ko te whāinga ko te whakaatu i ngā tikanga tuku iho ki ngā kaimātakitaki rangatahi mā tētahi āhua hou.
About the A' Design Award Koura
Ko Omni Chang’An Site Concept Show Whakaaturanga Atamira te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Omni Chang’An Site Concept Show Whakaaturanga Atamira he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Omni Chang’An Site Concept Show Whakaaturanga Atamira i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
- Dimensions & Packaging
- The performance lasts 90 minutes
Fewer than 150 people performed - Tags
- Cultural Heritages, Performance, Stage, Technology, Creative Idea
- Production Technology
- The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
- Design Challenge
- How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
- Research
- What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
- Inspiration
- As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
- Project Duration
- The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
- Operation Flow
- In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
